Are you an arts organisation grappling with Google Analytics and how to use it? You’re not alone. To help you, Creative New Zealand with The Audience Connection have produced a ‘getting started’ one-pager entitled Audience Insights from Google Analytics that summarises some of the key functionality and most important standard reports. This ‘tip sheet’ aims to get you kick-started if you’re new to Google Analytics.
The free Google Analytics tool can offer you important insights into audience behaviour on your website/s and other online properties – where your visitors come from, how they engage with your online content and which pathways they take to buying tickets, consuming your art, or attending your venue.