Free Google Analytics tip sheet for New Zealand arts organisations

Are you an arts organisation grappling with Google Analytics and how to use it? You’re not alone. To help you, Creative New Zealand with The Audience Connection have produced a ‘getting started’ one-pager entitled Audience Insights from Google Analytics that summarises some of thGoogle Analytics tip sheet imagee key functionality and most important standard reports. This ‘tip sheet’ aims to get you kick-started if you’re new to Google Analytics.

The free Google Analytics tool can offer you important insights into audience behaviour on your website/s and other online properties – where your visitors come from, how they engage with your online content and which pathways they take to buying tickets, consuming your art, or attending your venue.

Download Audience Insights from Google Analytics tip sheet – PDF (1.6MB)

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