What are the next steps if you’re a mobile-focused arts organisation?

Are you still grappling with how to be mobile-focused? Or are you now mobile-responsive and wondering what’s next?

Join us on Tuesday, 16 February 2016 from 10.30am to 11.30am for our first Optimise webinar in 2016. To register please email Grace Sinclair and we will send you a link to join the webinar.

0b911441-18bb-4155-b025-97019e796d8cEngaging effectively with our audiences on mobile remains one of the greatest challenges – and opportunities – facing New Zealand arts organisations in 2016.

In this webinar, Director of The Audience Connection, Vicki Allpress Hill, will take you through latest trends and best practice in mobile, challenging you to think beyond your website and across multiple digital channels. She’ll suggest practical steps you can take and how to gain meaningful insights about your audience’s behaviour on mobile from freely available analytics tools.

Joining the webinar will be Lauren Whitney, Associate Director of the New Zealand International Comedy Festival, who will share discoveries and ongoing approaches to engaging with audiences on mobile, building on her popular case study at last year’s The Big Conversation.
Join us to discover:

  • Impending trends in mobile that we need to understand
  • Multi-channel mobile journeys – thinking beyond our websites
  • Case Study: “The Continuing Mobile Journey” with Lauren Whitney, Associate Director of New Zealand International Comedy Festival
  • Understanding the “why”, not just the “what”, of your mobile analytics

Don’t miss this opportunity to start 2016 with a fresh and more informed approach to engaging with your audiences on mobile. Creative New Zealand’s Optimise online marketing series is free of charge and provides rich content in practically focussed sessions. If you have specific questions related to this topic that you’d like us to address in the webinar, please email them in advance to Grace Sinclair.

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