“Think about your message and its relevance to your audience. When you’ve got something spot on, that’s when the engagement hits …” Tessa Yeoman, Auckland Writers Festival.
A 22% annual increase in Twitter followers and 52 million views or impressions of tweets across 38 New Zealand arts organisations. These are two of the standout findings on Twitter usage extracted from our last year of Optimiser Online Marketing Benchmarking project data. Twitter is an important and growing platform to connect with arts audiences in New Zealand.
In this video from our recent Conversation Starter held on Google Hangouts, host Vicki Allpress-Hill poses four questions to panelists Cathy Aronson, Editor of The Big Idea and Tessa Yeoman, Marketing & Development Manager, Auckland Writers Festival:
- How can New Zealand arts organisations best utilise Twitter?
- What have you found the challenges to be with this platform?
- What types of content do you find work best on Twitter ?
- Have you tried any of the new Twitter tools or offerings?
This Google Hangout was recorded on 29 March, 2016 and was the fourth Conversation Starter in the series. There are two more planned for this year.
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