About

The Creative New Zealand Optimise online marketing capability programme is led by Vicki Allpress Hill and Auckland-based audience development consultancy The Audience Connection, and delivers case studies, tips and advice direct to New Zealand arts marketers and managers. Alongside this Optimise blog, we’re also featuring three short-form video series that will help you to make the best use of channels that are transforming how we engage with audiences – mobile, social and video. Our offerings in 2015 include:

  • Conversation Starters: Quarterly panel discussions with New Zealand and international arts marketers via Google Hangouts on Air.
  • From My Desk: Online marketing tips direct to your desk from Vicki Allpress Hill and international experts in digital arts marketing via short bi-monthly video tutorials.
  • In Practice: Our video case studies and interviews with New Zealand and international arts marketers will give you examples you can learn from and apply.

Follow this blog and The Audience Connection on Twitter @audienceconnect

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