Engaging content – what works?

Today, from 10.30 to 11.30 we’re presenting the last of the Creative NZ Optimise webinars for 2016. We’ll be looking at ways to ensure that our online content is doing what we want it to – engage our audiences.

Man using his Mobile Phone outdoor

Vicki and Katharine will present this webinar, covering:

  • The true meaning of “content engagement” on digital channels
  • Types of digital content most likely to engage your audiences
  • Social media algorithms and tips for working with them
  •  Their favourite tools for content curation and creation

If you haven’t already registered, and you’d like to be involved in today’s session, contact  Grace.Sinclair@creativenz.govt.nz  for details.

If you can’t make it to the webinar, it will be posted on Creative New Zealand’s Youtube channel a few days after the live session.


Two NZ arts organisations talk Twitter

“Think about your message and its relevance to your audience. When you’ve got something spot on, that’s when the engagement hits …” Tessa Yeoman, Auckland Writers Festival.


twitter blog

A 22% annual increase in Twitter followers and 52 million views or impressions of tweets across 38 New Zealand arts organisations. These are two of the standout findings on Twitter usage extracted from our last year of Optimiser Online Marketing Benchmarking project data. Twitter is an important and growing platform to connect with arts audiences in New Zealand.

In this video from our recent Conversation Starter held on Google Hangouts, host Vicki Allpress-Hill poses four questions to panelists Cathy Aronson, Editor of The Big Idea and Tessa Yeoman, Marketing & Development Manager, Auckland Writers Festival:

  • How can New Zealand arts organisations best utilise Twitter?
  • What have you found the challenges to be with this platform?
  • What types of content do you find work best on Twitter ?
  • Have you tried any of the new Twitter tools or offerings?

This Google Hangout was recorded on 29 March, 2016 and was the fourth Conversation Starter in the series. There are two more planned for this year.

Register to receive alerts and information about other videos in our Optimise online marketing video series.

View the full Optimise video playlist on Creative New Zealand’s Youtube channel.

Read more about Creative New Zealand’s Optimise programme for arts managers.