Two NZ arts organisations talk Twitter

“Think about your message and its relevance to your audience. When you’ve got something spot on, that’s when the engagement hits …” Tessa Yeoman, Auckland Writers Festival.


twitter blog

A 22% annual increase in Twitter followers and 52 million views or impressions of tweets across 38 New Zealand arts organisations. These are two of the standout findings on Twitter usage extracted from our last year of Optimiser Online Marketing Benchmarking project data. Twitter is an important and growing platform to connect with arts audiences in New Zealand.

In this video from our recent Conversation Starter held on Google Hangouts, host Vicki Allpress-Hill poses four questions to panelists Cathy Aronson, Editor of The Big Idea and Tessa Yeoman, Marketing & Development Manager, Auckland Writers Festival:

  • How can New Zealand arts organisations best utilise Twitter?
  • What have you found the challenges to be with this platform?
  • What types of content do you find work best on Twitter ?
  • Have you tried any of the new Twitter tools or offerings?

This Google Hangout was recorded on 29 March, 2016 and was the fourth Conversation Starter in the series. There are two more planned for this year.

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View the full Optimise video playlist on Creative New Zealand’s Youtube channel.

Read more about Creative New Zealand’s Optimise programme for arts managers.

Optimise Conversation Starter: Three New Zealand arts marketers talk ‘mobile’

Female Cell phone close-up hand outdoor message sms e-mailJoin us for the first of our Conversation Starters later this month – one of our exciting new Optimise initiatives for 2015.

Three digitally savvy New Zealand arts marketers will share the opportunities; challenges and outcomes of developing their mobile responsive websites in this panel discussion to be held live on Google Hangouts and led by Vicki Allpress Hill of The Audience Connection with Helen Bartle from Creative New Zealand.

Visit Creative New Zealand’s YouTube channel on Wednesday 25 March 2015, from 10.30 to 10.50 a.m. to view this 20-minute discussion live.  Add this event to your calendar.

Our panelists will be:

  • Stuart Angel, Director of Business Partnerships and Marketing for Auckland Philharmonia Orchestra
  • Jane James, Events & Marketing Coordinator for Taranaki Arts Festival Trust
  • Candice de Villiers, Marketing and Communications Co-ordinator for Chamber Music New Zealand.

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